Function must dictate form. 

What is the product designed for, is it suitable?

We search for any weaknesses in our product design and improve it. 

We test it across multiple movements and launder it to test for durability.

The long-term target should be that the product is identifiable even without a logo, from the quality of workmanship and attention to detail.

Do we need hardware on our product? If so, can it be changed or replaced by the customer if needed? Do we provide extra hardware?

Check that a product in size XS and XL is appreciated by most people who you can find that identify as that size. Never ask only one person. There’s no one golden human proportion.

Think about your customers. Who are the most experienced and demanding? Those customers need to be your advisors for new designs.

Fewer parts mean a faster, simpler manufacturing process. Fewer parts mean less possibility of failures. Built-in quality. It also means less carbon to create and less hardware to decouple from a garment at end of life before the recycling process begins.

Analyse the market and design once. Try to offer the minimum amount of products the market needs.

Buy less, buy better. A jacket with a removable insulation padding, becomes a garment that is wearable both in summer or winter.

Send your sample to all the markets you are interested in and carefully listen to and analyse their feedback. Do you need a special feature for Japan? How this feature will affect sales in Europe?

Washing needs water, sometimes detergents, your energy and your time. If it is easy to launder, stays clean and you look after it, you will love and keep it for a longer time. Provide the customer with easy to follow instructions and a washrag to capture microfibres to prevent them from entering our hydrosphere.

Function dictates design. But when result is not beautiful too, that is not the right path.

Running behind latest trends can easily result in cutting the in-depth analysis necessary for designing “the best product”. 

The lower the added value, the sooner people will trash it, the smaller the product lifespan, the higher the footprint.

Check your production processes, your materials and your supply chain. Is there anything that could be switched to a more sustainable option?

Much of the wear and tear that our clothing faces is from over washing. Read through the tips below for some alternatives to your normal wash cycle.

Sunlight is a natural antibacterial agent. Leaving your clothes in the sun for a short time can have them smelling as fresh as new.

Spot cleaning is a great way to remove marks without putting your clothes through the stress of a full wash cycle. Sard soap, water and a clean cloth are all you need.

The tumble dryer consumes a lot of energy while also causing heat damage and shrinkage to your clothes. Use a washing line or clothes horse placed in shade whenever possible.

We always recommend hand washing as your first port of call as it is delicate on fabrics, saves water and energy and doesn't require as many harsh chemicals as dry-cleaning.

Reduce shrinkage by washing in cold water. Avoid the risk of dye running by always washing with similar colours.

Every time a polyester garment is washed it releases tiny plastic filaments into the water called microparticles. We recommend always washing your polyester using one of our Micro Fibre wash bags to help capture these microparticles before they enter our waterways. Follow the steps below for keeping your polyester items looking fresh.

Pop your polyester pieces into your Washing Bag, then into a bucket with cold water and some Eco detergent.

Swish the garment around for a minute and let it soak.

Rinse thoroughly in clean water until the soap residue is gone.

Empty the water and squeeze the garment until the dripping stops.

Finally, hang to dry in a shady place away from direct sunlight.