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Sustainability and the fashion industry with Elfy Scott and Meg Wilcher
There’s a contradiction in our industry where you can’t call yourself a truly sustainable brand because it doesn’t matter who you are, it doesn’t matter what you’re creating, you’re always going to have a footprint associated with you whenever you’re creating a product. Whilst everybody can strive towards becoming a more responsible version of themselves, there’s really no such thing as that.
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